The cycling world is buzzing with excitement as EF Pro Cycling unveils its fresh look for the new season! Out with the old, in with the new! But will this change of apparel sponsor be a smooth ride or a bumpy road ahead?
The team is kicking off 2026 with a brand-new kit courtesy of ASSOS, a Swiss technical apparel brand. Say goodbye to Rapha, as ASSOS steps in to dress the EF riders from head to toe. This partnership is more than just a fashion statement; it's a strategic alliance that will support the team's WorldTour, women's professional, and development programs for years to come.
ASSOS CEO Edwin Navez believes this collaboration is a match made in heaven. He states, 'EF Pro Cycling and ASSOS share a bold spirit, challenging the norms in our respective fields.' But here's where it gets interesting: the team's founder and CEO, Jonathan Vaughters, hints at a deeper connection. He praises ASSOS for their long-standing innovation in cycling apparel, suggesting that this partnership is about more than just performance-enhancing gear.
The new kit design is a head-turner. EF Pro Cycling embraces a bold and refined aesthetic, evolving their iconic look. The jersey is a simple yet eye-catching piece that the team believes will resonate with fans. And for those eager to show their support, a replica kit is available for purchase, allowing fans to represent Canada's elite world champion, Magdeleine Vallières Mill, without donning the coveted rainbow jersey.
But wait, there's a twist! The team has a diverse Canadian connection with Alexandra Volstad and Gavin Hlady, who has Canadian roots. As the new season begins, EF Pro Cycling is ready to make waves, both in style and on the race course.
And this is where the real journey begins. Will the new kit bring good fortune to the team? Only time will tell. But one thing's for sure: the cycling community is abuzz with anticipation. So, what do you think about this new partnership? Is it a game-changer or just a change of clothes? Share your thoughts in the comments below!
